Our Story
Crafting genuine Italian pizza with passion since 1985
From Naples to Your Neighborhood
'ShiftSystemCorner began with a straightforward wish: to deliver true Neapolitan pizza to London. Established by the Hughes family in 1985, our pizzeria started as a modest, family-owned spot with generations-old recipes.
Elena Moretti, our founder, learned the art of pizza-making during her travels across Italy, studying under master pizzaiolos in Naples—the birthplace of pizza. Upon returning to the UK, she was determined to recreate the magic of authentic Italian pizza, using traditional methods and the finest ingredients.
What began as a small 12-seat pizzeria has grown into a cherished local institution, yet our commitment to quality and authenticity has never wavered. We still use the same wood-fired oven techniques, prepare our dough daily, and source the highest quality ingredients we can find.
Today, 'ShiftSystemCorner remains a family-owned business, with the second generation of the Moretti family now leading our devoted team. While we’ve embraced some modern innovations, the core of our company stays the same: creating delicious, authentic pizza that brings people together.
Our Values
Quality Ingredients
We source the freshest, highest-quality ingredients, working with local farmers and Italian importers to ensure authentic flavors.
Traditional Methods
Our pizzas are crafted using time-honored techniques, with dough fermented for 48 hours and baked in authentic wood-fired ovens.
Community Focus
We believe in being more than just a restaurant—we're an active part of our community, supporting local initiatives and creating a welcoming space for all.
Sustainability
We're committed to environmentally responsible practices, from reducing food waste to using eco-friendly packaging and supporting sustainable agriculture.
Meet Our Team
The passionate people behind our delicious pizzas
Elena Moretti
Owner & Head Chef
Second-generation owner who trained in Naples and has been perfecting our recipes for over 15 years.
Isabella Rossi
Executive Chef
Trained in Italy and brings 12 years of culinary expertise to our kitchen, specializing in seasonal specialties.
Lorenzo Bianchi
Master Pizzaiolo
Born in Naples, Lorenzo has been crafting perfect pizzas for over 20 years and trains all our pizza chefs.
Grace Kim
Restaurant Manager
Ensures every guest has an exceptional dining experience and leads our front-of-house team with warmth and efficiency.
Kai Nakamura
Sommelier & Beverage Director
Curates our beverage program, focusing on Italian juices and perfect pizza pairings.
What Our Customers Say
The most authentic Neapolitan pizza I've had outside of Italy. The crust is perfectly chewy with those beautiful charred spots that only a wood-fired oven can create.
Alex Carter
I love that 'ShiftSystemCorner' uses local ingredients and sustainable practices. You can taste the difference in every bite. Their seasonal specials are always something to look forward to!
Priya Singh
Been coming here for years and the quality never wavers. The staff treats you like family, and the pizza... well, it's simply heaven, as the name suggests. Don't miss the Truffle Mushroom pizza!
Mateo Garcia
Awards & Recognition
Best Pizzeria in Karlport
Local Food Awards, 2016-2020
Top 50 Pizzerias in the UK
National Restaurant Guide, 2016-2020
Authentic Neapolitan Pizza Certification
Associazione Verace Pizza Napoletana, 2018
Sustainable Business Practice Award
Regional Green Business Association, 2020
Come Visit Us
Experience the taste of authentic Italian pizza in a warm, welcoming atmosphere